ARTIFICIAL GRASS EXPERTS
Turf Kings
Overview
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Turf Kings needed to increase leads for their artificial grass installation services and capitalize on new revenue streams by selling products online.
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By conducting competitive research and exploring industry trends, modernizing Turf Kings’ brand identity, enabling e-commerce capabilities, and creating a fully optimized website would attract organic traffic, nurture leads through the consideration phase, and establish Turf Kings as a trusted authority for both residential and commercial customers.
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Refreshed brand guidelines, developed a new e-commerce website, and implemented SEO best practices. The site includes six service-specific pages—covering landscaping, golf turf, gyms and playgrounds, fields and courts, and artificial greenery & décor—plus more than 50 product pages with new creative, detailed descriptions, and technical specifications.
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The enhanced online presence is poised to increase organic reach, streamline conversions, and elevate brand recognition when the new platform launches in 2025.
Refreshed brand guidelines
Website design & development
Designed and developed a new website for Turf Kings to showcase their services and enable online sales of their premium artificial grass products, combining a sleek design with e-commerce functionality and SEO optimization.
E-commerce enablement
End-to-end e-commerce enablement, creating product pages, assets, and descriptions while integrating backend shipping, fulfillment, and checkout flows for a seamless online shopping experience.