Muse
EEG POWERED MEDITATION & SLEEP
As Muse's first Product Marketing Manager, I developed and executed go-to-market launch strategies for new products and features, managed the customer onboarding communication journey, and led creative and content direction across digital channels.
Website design & development
Spearheaded a comprehensive website overhaul by managing a team of designers and developers, leading design direction and messaging, and overseeing the technical migration to a new content management system.
Email marketing
Developed, designed, and launched promotional email campaigns, monthly newsletters, and nurture email campaigns.
Content marketing
Orchestrated a content marketing strategy across Muse’s blog, social media and mobile app library. Collaborated closely with the research team to transform new discoveries in neuroscience into engaging, educational content for our target audience.
Social media management
Leveraged a deep understanding of buyer personas to craft messaging and graphic designs for Muse's top-performing social media content to date.
MESSAGING & CREATIVE DIRECTION
Product & feature launches
Muse S Gen 2 website creative
Social post promoting a new program in the Muse app
Social post promoting a virtual event for Muse S Gen 2
Customer onboarding communication
Created a multi-segment customer onboarding strategy and utilized copywriting and design skills to develop emails, mobile in-app notifications, video tutorials, and website guides.